Linxlay - Privacy Policy

Last updated: 30 September 2025

1) Who we are

This Privacy Policy explains how Шейп Стайл ЕООД (Shape Style EOOD), trading as Linxlay ("Linxlay", "we", "us"), processes personal data when you use the Linxlay web application (the "Service").

Controller: Шейп Стайл ЕООД (Shape Style EOOD)
ЕИК: 205582656 • ДДС №: BG205582656
Address: ул. Комсомолец 16, гр. Брезник 2360, България
Email: linxlayapp@gmail.com

This Policy explains how we process personal data when you use the Linxlay web application (the "Service") at linxlay.com and related sub-domains.

2) Scope

This Policy applies to linxlay.com, related sub-domains, and any future mobile versions or in-app experiences. It covers visitors and registered users worldwide.

  • We are not affiliated with Instagram or Meta. "Instagram" is a trademark of Meta Platforms, Inc.

3) Data we collect & why

CategoryExamplesPurposeLegal basis
Account dataEmail, username, hashed password, profile image (optional)Create & secure your account; authentication; service communicationsContract (Art. 6(1)(b) GDPR)
Media & metadataImages you upload; generated thumbnails/crops; grid positions; visibility/pin flagsProvide grid-planning features (upload, arrange, export)Contract
Subscription & billingStripe customer/subscription IDs; plan; country; VAT ID; card brand + last4 (from Stripe)Provide paid features; invoicing; tax compliance; fraud preventionContract & Legal obligation (Art. 6(1)(c))
Usage & diagnosticsDevice & browser info, IP address, request IDs, error events, performance metricsKeep the Service reliable and secure; debug issues; combat abuseLegitimate interests (Art. 6(1)(f)) - balanced against your rights
Marketing (optional)Email (newsletter, only if you sign up)Product news & updatesConsent (Art. 6(1)(a))

We do not require your phone number, gender, date of birth, or postal address to use the Service.

We do not knowingly collect data from children under 16. Do not use the Service if you are under that age.

4) Cookies & consent (Google Consent Mode v2)

We keep cookies minimal by default. With your consent, we use Analytics and Marketing technologies.

  • Essential (always on): session cookie (HttpOnly, Secure, SameSite) to keep you logged in.
  • Analytics (consent): Google Analytics 4 (via Google Tag Manager) to understand aggregated product usage. We implement Google Consent Mode v2, so GA4 is in "denied" state until you opt in.
  • Marketing (consent): Meta Pixel and Google Ads tags for ads measurement/remarketing. These load only after you opt in.

You can change your choices anytime via the Cookie preferences link in the footer. If you refuse or withdraw consent, non-essential tags will not run (or will stop). We store your consent choice for up to 12 months.

For a complete, automatically updated list of cookies and vendors we use, see the table below:

5) Analytics & Marketing tools (details)

  • Google Analytics 4 / Google Tag Manager - Google Ireland Ltd. (may involve Google LLC, USA). Purpose: usage analytics and (if you opt in) ads measurement. Legal basis: consent. International transfers safeguarded by SCCs/adequacy.
  • Meta Pixel / Events Manager - Meta Platforms Ireland Ltd. (may involve Meta Platforms, Inc., USA). Purpose: ads measurement/remarketing (only if you opt in). Legal basis: consent. Transfers safeguarded by SCCs/adequacy.
  • Google Ads (conversion & remarketing) - as above; runs only if you opt in to Marketing.

You can also use industry opt-outs (they don't override our consent tool but are provided for transparency): EDAA/YourOnlineChoices, NAI, DAA/AdChoices.

6) How we share data (processors)

We share data with vetted processors acting on our instructions:

PurposeProviderPrimary location
Cloud runtime/hostingReplitUSA
Postgres databaseNeonEU (Amsterdam)
Object storage & CDNSupabaseEU (Frankfurt)
Payments & billingStripeEU (Ireland) & USA
Transactional emailResendUSA
Error trackingSentryEU (Frankfurt)
Product analytics (cookieless)PlausibleEU (Germany)
Analytics/Tag ManagerGoogleEU (Ireland) & USA
Ads/measurementMetaEU (Ireland) & USA

We may disclose data to comply with law or protect rights, safety, and the Service.

7) International transfers

If personal data is transferred outside the EEA/UK, we rely on SCCs and/or an adequacy decision. Copies available on request.

8) Retention & deletion

  • Account & media: retained while your account is active. When you delete items or your account, we remove them from active systems; backups and caches may persist for up to 90 days.
  • Billing records: 10 years (tax law).
  • Logs & diagnostics: typically 12 months. We may retain minimal data to meet legal obligations, resolve disputes, or enforce our agreements.

9) Security

Safeguards include TLS, private storage with time-limited signed URLs, database Row-Level Security (RLS), access controls, rate limiting, and monitoring. No system is perfectly secure - please protect your credentials. Report issues: linxlayapp@gmail.com

10) Your rights (GDPR/UK GDPR)

You can access, rectify, erase, export (portability), or restrict your data, and object to processing based on legitimate interests. Where processing relies on consent, you may withdraw it at any time (does not affect prior lawful processing).

Contact: linxlayapp@gmail.com
We may request information to verify your identity and aim to respond within 30 days.

11) US privacy notice (sale/share; GPC)

For US residents (e.g., California): if you opt in to Marketing, we may process data for "cross-context behavioral advertising" (e.g., via Meta Pixel/Google Ads). Where applicable, you have the right to opt out of "sale"/"sharing." Use the link to disable Marketing. We honor Global Privacy Control (GPC) signals where required.

12) Linked services & third-party sites

References to third-party platforms (e.g., Instagram/Meta) or sites are governed by their own policies.

13) Children

Not intended for children under 16. If you believe we collected data from a child under 16, contact us to delete it.

14) Automated decision-making

We do not engage in automated decision-making that produces legal or similarly significant effects.

15) Changes

We may update this Policy. We'll post changes here and notify registered users at least 14 days before they take effect.

16) Contact

Шейп Стайл ЕООД (Shape Style EOOD)
ул. Комсомолец 16, гр. Брезник 2360, България
linxlayapp@gmail.com